dubai travel tourism blog

6 Tips when Buying Gold at the Deira Gold Souk

When in Dubai, it is almost impossible not to visit the gold markets. This is one of the popular tourist destinations of the emirate. After all, this city is known for its gold trade. With almost countless retailers around, you might wonder which areas you should check out to shop. You can never go wrong with the Deira Gold Souk in Old Dubai.

Tourist buses (Book a Big Bus Tour here) include this area as a regular stopover because of the many options of gold and how the structure of this place was set up. But even if you’re not planning to buy gold, the Deira Gold Souk is a must-see when you’re in Dubai. Gold lined up from aisle to aisle, who wouldn’t get attracted just for the fun of it.

deira gold souk entrance

one of the entrance areas to the gold market

buy gold souk

window-shopping first

How to Buy Gold at the Dubai Gold Market

In case you’re planning to buy gold, here are a few tips to help you understand how things work. Check out the guide below.

1. Know the market price. Gold is like stocks, their price fluctuates on a daily basis. So it is only prudent to know how much it goes for in the open market. Aside from your knowledge of gold, this is probably the most important factor you must know before proceeding to buy gold in Deira Gold Souk. By knowing market price, you are able to haggle with the vendors.

The Dubai Retail Gold Rate is a good place to start. Going prices in AED is posted at the market for going price.

gold market dubai

take your pick!

2. Know the types of Gold. Like anything that you want to buy, doing your research pays a lot. Gold is sold by the carat and weight. The higher the carat, the purer that gold is. This means a 24 carat gold is 100% pure gold. Because pure gold is soft, it hardens by mixing it with different metals such as silver, zinc, copper and nickel.

Gold also comes in different colors which explain the type of alloys and the percentage of alloys mixed with it.

3. Choose your jewellery. Once you know what type of accessory you want, whether it’s a ring, bracelet, necklace, earring, gold chain, etc., ask about its carat and weight. The attendants will weigh the pieces you choose.

deira gold souk

gold bangles

4. Learn to Haggle. Haggling is an art and you will learn it after you go through different shops. Sellers will expect you to haggle so they have price buffers when you do so. Try bartering 25% off the quoted price, you might get lucky. In the same fashion, try to barter according to the price you can afford. But be prepared to walk away if you don’t agree to a compromise. Some sellers will ask you how much you can afford just to sell a piece. The haggling is based on the RATE and the MAKE.

  • RATE – check the rate of gold per carat from the prices which are posted outside. These are real-time updates according to how much the price per carat is of the gold. It can be assured that shops are strict and are always in tune with the rate of the gold. Because they are regularly monitored by Dubai Police. If a customer complains that they have been tricked, their shops will be at stake. So expect that the gold rate is uniform across all stores.
  • MAKE – this is the price of the labour of the jewellery that you are buying. The more intricate the design is, the pricier the MAKE charge is. But usually, this is where you an haggle, as different shops usually have same pieces/designs, you can try to ask for a cheaper MAKE charge.

dubai gold rate souk

Gold rate stand – plenty of them in the marketplace, you can’t miss it!

The more pieces you buy, the more you can barter for. But know as well that the more intricate the design of the piece you choose, the harder it is to haggle for the lowest price you want. Gold is sold by carat and weight so you can only haggle on the labour it took to create the piece.

5. Go around different shops. Before settling for a piece, shop around. Most of the stores have the same pieces, they only differ in the price based on your bartering skills. You have over hundreds of retailers to choose from.

gold souk deira

gold everywhere!

Be sure to stick around the stores where the quality of gold being sold is closely monitored by the government. It doesn’t hurt as well to ask about the quality of the gold from the shopkeepers. “Is this gold fake or an imitation?” is a regular question they get asked a lot of times so don’t be shy to ask that. Anyway, a usual response from them is NO (of course). They will assure you that if they sell fake stuff, their business will be closed down.

6. Don’t be too stingy. Sometimes it pays if you don’t go into an argument to get the lowest rate you can get. If you’ve already chosen an accessory but could not haggle for the lowest price, then either step out of the shop or just agree. Besides, if it’s within your budget, that shouldn’t be much of a problem, right? Sometimes, the seller will slash off another dollar or so to show their appreciation that you are willing to purchase. We’ve tried that when we didn’t put up too much of a haggle when we bought some rings.

how to buy gold in deira gold market

choose which one you like and take your time. 🙂

History narrates that in the old days, Indian and Iranian traders set up shop in the Deira area. This area is now Dubai’s sprawling district. Today, Deira Gold Souk is known to sell cheap gold compared to its neighboring areas. When buying gold, we hope that the tips above will help you in haggling and getting the best price and value for your money.

Video: Visiting the Gold Market on an Afternoon

Here is a short video clip of a tour of the Gold Market in Deira. Play the clip here and get an idea how it is like to be there.

Gold Souk Opening Hours and Nearest Metro

The Deira Gold Souk is open from Saturday to Thursday at 10 AM to 10 PM, while on Fridays are at 4PM to 10 PM.

How to Get There

To get there via public transport, you can take the Dubai Metro train and stop Al Ras Metro Station (Green Line). You can exit and just ask around about the gold market. You can’t miss it as this is a famous tourist spot.

Google Location Map

Author Bio

I love to explore places in Dubai and take photos of attractions & food trips and share my adventures in this blog. I curently use a Fujifilm X-E1 mirrorless camera and a GoPro Hero4 Silver when taking pictures. Feel free to browse through the archive!

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